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Alexander Wang for H&M

 "The secret has been revealed: Alexander Wang NY". Thus, with these words, through his official Instagram account, and with a video of a basketball stadium turning on little by little and with the countdown of the scoreboard of a match stopping at these numbers, 11:06, the Swedish giant H&M has announced their next collaboration, thus igniting the network. Healthandbeautytimes  

Both parties involved in this collaboration made this announcement before the launch party that H&M has hosted at the Coachella music festival to celebrate it. The designer has posed with the person with whom he will work hand in hand in the coming months to give birth to this collection, Margareta van den Bosch, H&M creative advisor. themarketingguardian  

The collection will be for men and women, as well as accessories, and will be released on November 6 of this year (as indicated at 11:06 in the video). It will be sold in 250 stores around the world and  online. healthsunlimited

“I have always liked Alexander Wang's designs. He is very contemporary. She is very young but she has designs that can be for any age due to her influences, both from traditional tailoring and from the sport style ”, explained Margareta van den Bosch, in statements to Style.com, after the announcement of this collaboration, adding also through a statement on the official website of the Swedish firm that Wang «is one of the most important actors in current fashion. She perfectly interprets what people want to wear and designs her clothes with contagious energy and passion. " imtechies

Alexander Wang has affirmed: "It is a bit early to talk about it but it will be a new way of collaborating," explained the American, who has been happy after the official announcement since "it has been difficult to keep it a secret and formally. confidential. I had never worked on something that I couldn't share with my team, ”he said while confessing that the work is being exciting and fun. Wang's words were also reflected in the official H&M statement: “It is an honor to be part of the collaborations with H&M designers. It's a great way for a larger audience to experience the Alexander Wang brand and lifestyle. " techiesguardian