There are unions that are unavoidable. That of the Spanish director Pedro Almovodar and the Italian firm Prada, although nobody expected it, had to happen sooner or later. And it has happened now, in the advertising campaign for the brand's Autumn-Winter 2017 men's collection. bacobolts.yictic
Photographed by Willy Vanderperre, Almodóvar poses in
some of Prada's new men's looks in a setting that could well belong to one of
his films. Costumbrismo, a certain kitsch point, symbolic expressiveness and,
at the same time, all possible aesthetic modernity are woven into the images;
shared by Prada through his Instagram. There are photographs, and also a short
video.
Pedro Almodóvar, the mastermind behind the seminal films
Matador, Women on the Verge of a Nervous Breakdown, All About My Mother, and
Bad Education has been selected as the face of Prada's fall / winter 2017
menswear line, fittingly titled Auteur.
The legendary Spanish film direct and writer has always
maintained a distinctive look and a phenomenal eye for style; his films are
testaments to his innate genius for color, pattern, texture, and form. In an
era when moviemaking has gone cookiecutter, Pedro Almodóvar continues to break
the mold.
How is it that had not happened before? This question
assails us when we contemplate the photos: in them, everything fits. Art is
just as present in the filmmaker's work as in Miuccia Prada's designs. Art
always appears in Almodovarian cinema; art sits at the base of Prada's work.
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The idyll between Pedro Almodóvar and Prada is included
within the Prada365 project, a content platform created by the fashion house to
host all its advertisements, from those in print, to those distributed on the
Internet and through social networks.
Almodóvar has been selected as the star of the newest
chapter in Prada's 365 series shot by Belgian photographer Willy Vanderperre
shot the campaign inside the company's headquarters, designed by architecture
studio OMA.
Prada released a 33-second film along with a selection of
stills from the campaign, along with a statement that sets the tone: “One of
the few remaining auteurs in contemporary filmmaking, the cult Spanish director
Pedro Almodóvar is universally celebrated for his unmistakable creative
imprint, distinct aesthetic and unique, 'Almodóvariano' point of view. He is an
quintessence of iconoclasm, across all disciplines. "